When you have to launch your first collection of a fashion brand, it takes a lot of sustainability and requires discipline and commitments. Here are a few important aspects that every fashion entrepreneur needs to follow. These will make your brand a successful one.
So you have your own store or you have collected your stuff from different shops or you sell them online. So when you start for your own fashion brand, your first collection has to be a reasonable success. You need to sell your brand with a competition of already settled brands. So you have to be a little cautious about your product prices. Take a little time to calculate the total cost and sell it at a beautiful price to which no one could say no.
Here are some guidelines that you need to take an eye on to make sure you grow profitably.
Remember competition is intense where hundreds of brands are ready to take your place if you fail. So be patient and plan accordingly.
1. Keep a very close eye on new trends.
The thing most frequent changes in the fashion industry are the trend. You need to plan accordingly that what you sell today may not be in trend anymore. So be active for the new trends.
2. Display for your core audience.
Only your customer will decide what you have to sell. You need to show your creativity for your audience. Persona mapping is the technique which is used in marketing research and it is extremely useful in figuring who your audience is and what they want you to sell.
3. Control your cost.
It is very easy to create a cost for your customer but the customer has to be willing to pay for what you have asked him. So keeping a tight control on cost is necessary. You need to make a cost which you can complete and make up your customer feel that is not too much. You can also apply some discounts to attract your customers.
Your collection must be sold with your total effort but your collection will increase sales when you will start marketing your brand and to the right audience. Invest very wisely in your marketing offers and efforts. Use a good mix of social media, influencers, and word to word through existing customer.
Visual merchandising determines whether a customer will be attracted to try your products or not. You are selling online or you are selling offline. You have to be very cautious about your display “Jo Dikhta hai who Bikta hai”
6. Check Inventory, Sales and Cash Flow.
If you stock up merchandise in your store or shop do keep an eye on your total sales, your inventory, marketing, cash flow, loss or profit. For online checking inventory or sales is easy and you can manage it easily but ensuring you don’t get orders which you cannot fulfill. Also, the return issue has to be handled carefully.
7. Maintain Relationships.
Making good relationships with your customers and suppliers will be the main key to success. Ensure that they are happy to engage in business. Make sure to keep in touch with your customer and get feedback whenever is possible.